Lenovo Legion cover

Lenovo Legion

Stylish Inside Savage Outside

In 2020, Lenovo Legion’s ambitions were to continue the momentum of their successful entry in the PC gaming market. But the people they’re striving to connect with, competitive gamers, are a notoriously demanding and savvy audience. They won’t put up with promises, they want power and durability at their fingertips.

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LEGION INTEREST

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OVERALL LIFT
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The 360 campaign featured Lenovo’s partnership with Apex Legends as the official PC and Monitor sponsor of The Apex Legends Global Series. Pairing one of the hottest online games with the most savagely stylish computers ever? A one two punch the global gaming community could not ignore.

Lenovo Legion - Main Featured Image

Esports Insiders Best Esports advertising campaigns of 2020.

The good news was the line of Legion gaming PC’s were their most powerful and sophisticated ever. The ultimate expression of their Stylish Outside Savage Inside marketing platform.

Legion Mobile Frame

Feel Blown Away

Legion - Subway

To capture the hearts of minds of our audience, we took that product positioning and turned it into an invitation for gamers everywhere to unleash their powerful potential.

Lenovo Legion - Featured Image

We were able to strengthen our cred with the gaming audience and position ourselvesas gamers first and marketers second.

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