Make a New Day Resolution
Every January, we all collectively gear up our best workout attire,lace up our tennis shoes, and commit to a gym membership… at least for a few weeks.
This year LA Fitness challenged audiences to keep that mentality all year long, and the results are truly showing.
KINCREMENTAL CLUB VISITS (24% INCREASE)
KGUEST PASSES REDEEMED
From reaching small goals to encouraging variety and stressing the importance of a balanced lifestyle – we created inclusive fitness content for every kind of gym-goer.
The Idea: Make A New Day Resolution
We built a 360 campaign designed to keep that “New Year inspiration” alive in our audience, strategically launching in February at a time when the workout steam begins to wear off.
First, we HIIT the scene with a film subverting a typical New Year’s Eve countdown into inspirational workout routines.
Finally, we took our message to the streets, taking over key markets with billboards, bus shelters, EV charging stations, and beyond.