The Woo takes CES by storm with Lenovo’s team of DO Devils

In Las Vegas at CES 2012, The Woo created the ultimate guerrilla marketing stunt to help Lenovo spread the word about their new rugged Ideapad U300s Ultrabook. The Lenovo DO Devils hopped on top of limos and taxis and rode around the Vegas strip, creating buzz on the ground and in the social media sphere. Within 24 hours of arrival, The Woo shot, edited, and released a commercial showcasing the DO Devils in Las Vegas and the impact of the stunt at CES.