Grand Marnier wanted to spread some good cheer with its Facebook fans during the holiday season, and make some new friends along the way. So we created the Grand Giving Tree — a Facebook app and microsite that allowed users to select an ornament associated with the cause of their choice — Wildlife Fund, WaterAid or Cool Earth. Quickly Grand Marnier fans – and new fans – began trimming our tree in droves, and were rewarded by seeing their ornament proudly hung upon the Grand Giving Tree amidst a magical winter wonderland. The cause with the most ornaments at the end of the program received the “Grand Gift” — a sizeable charitable donation from Grand Marnier. The program won Grand Marnier its biggest monthly fan increase for the year, with users voluntarily choosing to like us. A merry outcome, indeed.