No, we’re not a Chinese-owned agency (despite the scent of Moo Shu pork after late night brainstorming sessions). But we do adhere to a collective of eastern-inspired, agency philosophies we call our TAO of WOO which helps lead our clients to Chi.
To put it in adspeak, Chi is a brand force. It gives a brand energy. So what happens when The Woo helps a brand find its Chi? Suddenly, people start talking. Conversations ensue. Buzz happens. Sales are energized. And a momentum takes hold.
Brands that achieve Chi emerge stronger, more focused, and are a vital force to be reckoned with.